Recently on, the young Essen Agency local pilots offers industry-specific online marketing packages. German doctors win most of their new patients over the Internet. On Google, the user looking for a doctor’s Office in your area and check frequently the reviews of other visitors, before they seek a specialist. Increasingly, aren’t they going to the local computer, but use the local information search for your Smartphone, tablet or laptop. Who the digital channels not or inadequately served, poorly detected and generated fewer new contacts. The young Essen Agency local pilots offers industry-specific online marketing services packages recently on aerzte.lokalpiloten.de bundled, which are affordable for SMEs such as doctors. The Web presence is crucial when choosing a doctor more than a third of the Germans search the Internet for a proper doctor. 1 in addition to the local proximity and accessibility affects the reputation in online industry books and physician review sites Choice of doctor at least 67% of the Internet users on online recommendations of others trust.
2 a visitor on the Internet finds no or a website user unfriendly, decreases the chance of contact. 70% of users even expect that Web pages with the Smartphone available just as easily as with your desktop PC at home. 3 online marketing for doctors must neither time nor money just be local businesses should the possibilities of the Internet take advantage of. Online marketing should be arrested in the budget planning for physicians practice marketing. Print products and oral recommendations as the sole advertising are simply out of date”, explains Jan Philip Schreiber, founding member and Managing Director of the local pilots.
However, many doctors shy away from the human and financial cost of marketing on the Internet. Writer adds: us is aware that many independent cooking time and the necessary know-how for them appropriate measures have, to filter out. For this reason, we have compiled the most important local online marketing measures for the medical industry. For a small monthly fixed price we accept the professional implementation.” This model mainly because of the good price / performance ratio, the exact measure of success and the full transparency of costs was recommended for doctors.