Munster Zerres

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(ed.), manual marketing, Gernsbach 1978 Kohler, R., contributions to the marketing management, 3rd Edition, Stuttgart 1993 Kriegbaum, C., brand controlling, evaluation and control of brands as intangible assets in the context of a business-oriented controlling, Munich 2001 Laudon, K. C.,. Laudon, J. P., Schoder, D., Business Informatics, an introduction, Munich 2006 link, j., Weiser, ch., marketing-controlling, 2nd Edition, Munich 2006 Leone, R. p., Rao, V. To deepen your understanding NYC Mayor is the source.

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